Privacy Policy

Brand: Seven Casino  |  Jurisdiction: United Kingdom  |  Last Updated: January 2026

Effective Date: 1 January 2026

This Privacy Policy explains how Seven Casino ("we", "us", "our") collects, uses, stores, shares and protects your personal data when you visit or use Seven Casino online, including when you register for a Seven Casino login, access your account, or claim a Seven Casino bonus. Please read this document carefully before using our services.

1.Who We Are

Seven Casino is operated by Seven Gaming Ltd, a company registered in the United Kingdom. We are authorised and regulated by the UK Gambling Commission (UKGC) under Licence Number [LICENCE NUMBER]. Our registered office address is [Registered Address], United Kingdom.

As the operator of seven casino uk, Seven Gaming Ltd acts as the data controller in respect of all personal information processed in connection with your use of our platform, including the seven casino online service and associated products.

For data protection enquiries, our Data Protection Officer (DPO) can be reached at the contact details provided in Section 14 of this policy.

2.Data We Collect

Seven Casino collects different categories of personal data depending on how you interact with our service. The categories of data we may collect include:

2.1 Identity and Contact Data

  • Full name, date of birth, nationality
  • Email address, telephone number, postal address
  • Copies of identity documents (passport, driving licence) for KYC/AML verification
  • Proof of address documents (utility bills, bank statements)

2.2 Account Data

  • Username and seven casino login credentials (passwords stored in encrypted form)
  • Account preferences and settings
  • Responsible gambling limits and self-exclusion history
  • Communication preferences

2.3 Financial Data

  • Payment method details (bank card numbers are tokenised; we do not store full card numbers)
  • Transaction history — deposits, withdrawals, bonus credits
  • Source of funds documentation when required by regulation

2.4 Technical and Usage Data

  • IP address, browser type and version, operating system
  • Device identifiers and geolocation data
  • Pages visited, session duration, click-stream data
  • Casino seven game history, bet amounts, session activity
  • Login timestamps and access logs

2.5 Marketing and Communications Data

  • Marketing preferences and consent records
  • Details of seven casino bonus offers accepted or declined
  • Survey and feedback responses

2.6 Special Category Data

We may collect special category data only where strictly required — for example, information about gambling-related harm for responsible gambling purposes — and only with your explicit consent or where required by law.

3.How We Collect Your Data

Seven Casino collects personal data through the following means:

3.1 Directly From You

  • When you register an account on seven casino online
  • When you complete identity verification (KYC)
  • When you make deposits, withdrawals or claim the seven casino bonus
  • When you contact our customer support team
  • When you respond to surveys or promotions

3.2 Automatically

  • Via cookies and similar tracking technologies placed on your device
  • Through server logs recording your IP address, access times and pages viewed
  • Via analytics tools that monitor user behaviour on our platform

3.3 From Third Parties

  • Identity verification agencies and credit reference bureaus
  • Fraud prevention and anti-money laundering (AML) screening services
  • Payment processors and banking partners
  • UK Gambling Commission records and self-exclusion registers (e.g. GAMSTOP)
  • Marketing and affiliate partners where you have consented to data sharing

4.Legal Basis for Processing

Seven Casino processes your personal data on the following legal bases under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018:

Processing Purpose Legal Basis
Account registration and service delivery Performance of a contract (Art. 6(1)(b))
Identity verification (KYC/AML) Legal obligation (Art. 6(1)(c))
Responsible gambling measures Legal obligation and legitimate interests (Art. 6(1)(c), (f))
Fraud prevention and security Legitimate interests (Art. 6(1)(f))
Marketing communications Consent (Art. 6(1)(a))
Analytics and service improvement Legitimate interests (Art. 6(1)(f))
Legal claims and regulatory reporting Legal obligation / Vital interests (Art. 6(1)(c), (d))

Where we rely on legitimate interests, we have carried out a balancing test to ensure our interests do not override your rights and freedoms.

5.How We Use Your Data

Seven Casino uses your personal data for the following specific purposes:

5.1 Service Provision

  • To create, maintain and manage your Seven Casino account
  • To process deposits, withdrawals and seven casino bonus transactions
  • To authenticate your seven casino login and maintain account security
  • To provide access to games and the seven casino online platform

5.2 Regulatory Compliance

  • To verify your identity and age in accordance with UKGC requirements
  • To conduct anti-money laundering (AML) and counter-terrorism financing (CTF) checks
  • To monitor gameplay for signs of problem gambling and apply responsible gambling measures
  • To comply with mandatory reporting obligations to regulatory authorities

5.3 Security and Fraud Prevention

  • To detect, investigate and prevent fraudulent transactions and account misuse
  • To enforce our Terms and Conditions
  • To protect the integrity of casino seven operations

5.4 Marketing (with your consent)

  • To send you information about seven casino bonus offers and promotions
  • To provide personalised recommendations based on your activity
  • To conduct market research and send you satisfaction surveys

5.5 Business Operations

  • To analyse usage patterns and improve our platform performance
  • To train our staff and improve customer service quality
  • To generate anonymised statistical reports

6.Sharing Your Data

Seven Casino does not sell your personal data to third parties. We may share your data with the following categories of recipients, strictly for the purposes described in this policy:

6.1 Service Providers (Data Processors)

  • Identity verification and KYC service providers
  • Payment processors and banking partners
  • IT infrastructure, hosting and cloud service providers
  • Customer support software providers
  • Analytics and performance monitoring tools
  • Email and communications delivery services

6.2 Regulatory and Law Enforcement Authorities

  • UK Gambling Commission, as required by our operating licence
  • Her Majesty's Revenue and Customs (HMRC)
  • National Crime Agency (NCA) for suspicious activity reports
  • Police and law enforcement agencies where required by law or court order

6.3 Self-Exclusion Schemes

  • GAMSTOP and other national self-exclusion registers
  • Responsible gambling organisations where you have requested referral

6.4 Business Transfers

In the event of a merger, acquisition or sale of assets, your personal data may be transferred to the acquiring entity. You will be notified prior to any such transfer becoming subject to a different privacy policy.

All third parties with whom Seven Casino shares personal data are contractually required to handle it securely and in accordance with applicable data protection law.

7.Cookies and Tracking Technologies

Seven Casino uses cookies and similar technologies on the seven casino online platform. Cookies are small text files placed on your device that help us deliver and improve our services.

7.1 Types of Cookies We Use

  • Strictly Necessary Cookies: Essential for the operation of our website and your seven casino login session. Cannot be disabled.
  • Functional Cookies: Remember your preferences (language, display settings) to enhance your experience on casino seven.
  • Analytics Cookies: Collect anonymised data about how users interact with seven casino online, helping us improve performance.
  • Marketing Cookies: Used to deliver relevant seven casino bonus advertisements and track the effectiveness of our marketing campaigns. These require your consent.

7.2 Managing Cookies

You can manage or withdraw your consent to non-essential cookies at any time through our Cookie Preference Centre, accessible from the footer of our website. You may also configure your browser to refuse or delete cookies, though this may impair some functionality of the seven casino uk platform.

For full details of the specific cookies we use, please refer to our separate Cookie Policy.

8.Data Retention

Seven Casino retains your personal data for as long as is necessary for the purposes for which it was collected and to comply with our legal obligations. The following retention periods apply as a general guide:

Data Category Retention Period Basis
Account and transaction records 5 years after account closure UKGC licence conditions; AML regulations
KYC and identity documents 5 years after account closure Money Laundering Regulations 2017
Financial transaction records 6 years HMRC requirements; Companies Act
Self-exclusion records Duration of exclusion + 5 years UKGC Social Responsibility Code
Marketing consent records Until consent is withdrawn + 3 years PECR; UK GDPR
Technical/server logs Up to 13 months Legitimate interests

Following the expiry of applicable retention periods, your personal data will be securely deleted or anonymised in accordance with our Data Destruction Policy.

9.Data Security

Seven Casino implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration or disclosure. These measures include:

  • SSL/TLS encryption for all data transmitted between your device and our servers
  • Encryption of sensitive data at rest, including payment information
  • Strict access controls — personal data is accessible only to authorised personnel who require it for legitimate business purposes
  • Multi-factor authentication (MFA) for staff accessing sensitive systems
  • Regular security testing, penetration testing and vulnerability assessments
  • Staff training on data protection and information security obligations
  • Incident response procedures for detecting, reporting and managing data breaches

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, Seven Casino will notify the Information Commissioner's Office (ICO) within 72 hours of becoming aware of the breach, and will inform affected individuals without undue delay where required.

Whilst we take all reasonable steps to secure your data, no online platform can guarantee absolute security. You are responsible for keeping your seven casino login credentials confidential and for notifying us promptly if you suspect unauthorised access to your account.

10.Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights in relation to your personal data held by Seven Casino:

10.1 Right of Access

You have the right to request a copy of the personal data we hold about you (a Subject Access Request or SAR). We will respond within one calendar month.

10.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal data. You may also update certain information directly through your account settings.

10.3 Right to Erasure

You may request deletion of your personal data in certain circumstances — for example, where it is no longer necessary for the purpose for which it was collected. This right does not apply where we are required to retain data by law (e.g. AML record-keeping obligations).

10.4 Right to Restriction of Processing

You may request that we restrict processing of your personal data while a complaint or objection is being resolved.

10.5 Right to Data Portability

Where processing is based on your consent or performance of a contract, you may request that we provide your personal data in a structured, commonly used and machine-readable format.

10.6 Right to Object

You have the right to object to processing based on legitimate interests, including profiling. You also have an unconditional right to opt out of direct marketing at any time.

10.7 Rights Related to Automated Decision-Making

Where Seven Casino uses automated decision-making (including profiling) that produces legal or similarly significant effects, you have the right to request human review of such decisions.

10.8 Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.

How to Exercise Your Rights

To exercise any of the above rights, please contact our Data Protection Officer using the details in Section 14. We will verify your identity before processing your request. There is no charge for exercising your rights, except in the case of manifestly unfounded or excessive requests.

Right to Lodge a Complaint

If you are not satisfied with how Seven Casino handles your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

11.International Data Transfers

Seven Casino primarily processes personal data within the United Kingdom. Where it is necessary to transfer your data outside the UK — for example, to service providers located in other countries — we ensure that appropriate safeguards are in place, in accordance with UK GDPR Chapter V requirements. These safeguards may include:

  • UK adequacy regulations in respect of the destination country
  • International data transfer agreements (IDTAs) incorporating the UK ICO's approved standard contractual clauses
  • Binding corporate rules where applicable

You may request details of the safeguards applicable to any specific international transfer by contacting our DPO.

12.Children's Privacy

Seven Casino online services are strictly intended for individuals who are 18 years of age or older. We do not knowingly collect personal data from individuals under the age of 18.

We conduct age verification checks on all new accounts in compliance with UKGC licence conditions. If we discover that personal data has been collected from a person under 18, we will delete that data immediately and close the relevant account.

If you believe a minor has registered on the seven casino uk platform, please contact us immediately at the details provided in Section 14.

13.Changes to This Privacy Policy

Seven Casino reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. The date of the most recent revision is always displayed at the top of this document.

Where changes are material, we will notify registered users by email and/or by posting a prominent notice on the seven casino online platform prior to the changes taking effect. Continued use of our services following notification constitutes your acknowledgement of the updated policy.

We encourage you to review this Privacy Policy periodically to remain informed about how Seven Casino protects your information.

14.Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or the way Seven Casino processes your personal data, please contact us using the following details:

Data Protection Officer

  • Email: [email protected]
  • Post: Data Protection Officer, Seven Gaming Ltd, [Registered Address], United Kingdom
  • Customer Support: Available via the Help section of your seven casino login dashboard

We aim to respond to all data protection enquiries within 30 calendar days. Where a request is complex or we receive a high volume of requests, we may extend this period by a further two months, in which case we will notify you within the initial 30-day period.

This Privacy Policy was last reviewed and updated in January 2026. It applies to all users of seven casino uk services, including those who access the platform via desktop and mobile.